The 3-Second Rule: Why Your Openings Are Losing Listeners (And How to Fix Them)
You have three seconds. Not thirty. Not the length of your intro music. Three seconds of actual human attention before your listener decides to stay or swipe away. Most broadcasters don’t believe this. They spend hours polishing interviews, scripting segments, and balancing levels. Then they open with “Good morning, welcome to the show” and wonder […]
