Human vs Machine Voices: The Future of Broadcast Media
The Enduring Value of Human Creativity In the field of voice acting and creative arts, the debate over artificial intelligence is not about its technical capabilities but its fundamental limitations. For many professionals in the industry, the true value of their work lies in human qualities that technology cannot replicate. A seasoned voice actor and […]
Using Keyword Planner to Understand Your Audience
It’s easy to get caught in a bubble, thinking that the way we talk about our products is the way our customers think about them. We use industry jargon, brand-specific terminology, and language that makes perfect sense to us. But what if our potential customers are searching for something entirely different? What if they don’t […]
The Ultimate Guide to Keyword Research for Social Media
In today’s digital landscape, a strong social media presence is non-negotiable for businesses and personal brands alike. However, simply posting content isn’t enough. To truly succeed, you need to create content that resonates with your audience and addresses their specific needs and interests. This is where keyword research comes in. Often associated with search engine […]
Creating Professional Social Media Videos with a Simple Three-Step Audio Workflow
In the competitive world of social media, content creators know that visual appeal is paramount. A beautifully shot video with stunning graphics can certainly catch the eye. However, what often separates good content from truly great content is the quality of the sound. Poor audio can instantly disengage an audience, making a video seem unprofessional […]
Beyond the Boost Button: Unlocking the Power of Meta Ads Manager
The simple “boost post” button on Facebook and Instagram is a familiar sight for many business owners. It promises an easy way to get more eyes on a piece of content, and for a quick, low-stakes push, it can be effective. However, this feature is merely the tip of the iceberg in Meta’s advertising ecosystem. […]
Heading Tags vs. Font Size: What Really Matters for SEO?
When you’re creating a web page or a blog post, you have two options for making a title stand out: you can use a design tool to make the text big and bold, or you can select a “Heading” style, like Heading 1 or Heading 2. So which one is better for SEO? The short […]
The Story of Alicia Grant, Esq.
Alicia Grant had practiced corporate law for nearly a decade at one of the top firms in Charlotte. She specialized in business formation, contracts, and dissolutions, but in the big office, she often felt like just another cog in the wheel. She loved helping entrepreneurs bring their visions to life, but her firm’s workload was […]
Focus on the User, Not the Product
Content that converts When it comes to creating content, a common mistake is to focus entirely on the product or service itself. We detail its features, its benefits, and what it’s supposed to do. But as a recent video from our Digital & Social Media Marketing School highlights, this approach misses a crucial point. The […]
From “Okay” to “Cinematic”: A Guide to Professional Color Grading
This guide will walk you through the key steps to elevating your video production, from camera setup to post-production color grading. Whether you’re a beginner or have some experience, these techniques will help you transform your footage. 1. Dialing in Your Camera Settings Before you even think about editing, you need to ensure your camera […]
Final Four Tickets to the American Film Market
An announcement for students of the summer film program: only four tickets remain for the American Film Market (AFM) in Los Angeles. This unique opportunity, which includes airfare, is now available on a first-come, first-served basis. For Those Considering Enrollment: The inclusion of a ticket and airfare to the American Film Market is a testament […]