Beyond the Boost Button: Unlocking the Power of Meta Ads Manager
The simple “boost post” button on Facebook and Instagram is a familiar sight for many business owners. It promises an easy way to get more eyes on a piece of content, and for a quick, low-stakes push, it can be effective. However, this feature is merely the tip of the iceberg in Meta’s advertising ecosystem. […]
Heading Tags vs. Font Size: What Really Matters for SEO?
When you’re creating a web page or a blog post, you have two options for making a title stand out: you can use a design tool to make the text big and bold, or you can select a “Heading” style, like Heading 1 or Heading 2. So which one is better for SEO? The short […]
The Story of Alicia Grant, Esq.
Alicia Grant had practiced corporate law for nearly a decade at one of the top firms in Charlotte. She specialized in business formation, contracts, and dissolutions, but in the big office, she often felt like just another cog in the wheel. She loved helping entrepreneurs bring their visions to life, but her firm’s workload was […]
Focus on the User, Not the Product
Content that converts When it comes to creating content, a common mistake is to focus entirely on the product or service itself. We detail its features, its benefits, and what it’s supposed to do. But as a recent video from our Digital & Social Media Marketing School highlights, this approach misses a crucial point. The […]
The Case for Corporate Social Media Training
In the business world, a strong social media presence is essential. However, many companies struggle with how to use it effectively. Corporate social media training addresses this challenge by equipping your employees with the skills they need to succeed online. This is about a strategic approach to business growth. What Training Achieves Implementing a social […]