Focus on the User, Not the Product
Content that converts When it comes to creating content, a common mistake is to focus entirely on the product or service itself. We detail its features, its benefits, and what it’s supposed to do. But as a recent video from our Digital & Social Media Marketing School highlights, this approach misses a crucial point. The […]
The Case for Corporate Social Media Training
In the business world, a strong social media presence is essential. However, many companies struggle with how to use it effectively. Corporate social media training addresses this challenge by equipping your employees with the skills they need to succeed online. This is about a strategic approach to business growth. What Training Achieves Implementing a social […]