AI for Real estate  Law firms Finance Human Resources Small Business Local Services Medical Professionals Marketing Agencies

March 31st - June 28th

10am - 1pm Tue + Thu

Transform your organization by integrating Artificial Intelligence into the core departments that drive growth. This in-person 12-week program moves beyond theory, giving you the practical tools to implement AI in Marketing, HR, Finance, and Sales.

Courses
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Classes
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Labs
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What you'll learn

Most AI programs focus only on “tools” (like ChatGPT). This program focuses on Integration and hands-on instruction

By the end of this program you will know how to implement smart work tools to every department of your business:

Key Outcomes:

  • Gain a comprehensive understanding of AI tools and techniques.
  • Develop strong creative thinking and problem-solving skills.
  • Design and build your own AI tools.
  • Identify and exploit business opportunities with AI.
  • Deploy and operate AI workflows.

Lab work - examples

Automated Prospecting

Instead of spending 20 hours a week on prospecting leads, you’ll learn how to design, develop and deploy automated prospecting tools that take care of the heavy lifting. 

Product & service visualization

Help clients visualize their project in 2 minutes instead of 2 weeks. Learn how to make previz tools accesible to your clients 24/7 without adding more employees to your workforce.

Smart sales coverage and customer support

Keep your help desk open every day, all day. Instead of relying on call centers, “dumb” chatbots, or internal customer service agents, develop your own customer service solution that fits your customers and your business.

Automated document generation

Constant updates on client facing documents? Complicated, 100 page long contracts to send out? Make it automatic with smart tools. No need to hire more interns to generate, send and track internal/external documents.

Real time Business Intelligence

Learn how to combine all your data sources into a single, user friendly chat interface. Ask for insights, generate reports or even internal applications to manage your data.

Overview

Marketing

Stop guessing and start predicting. This course teaches you how to use GenAI and machine learning to automate content creation, optimize ad spend, and create hyper-personalized customer journeys.

Sales

Supercharge your sales funnel. Learn to use AI to identify high-intent leads, automate follow-ups, and provide your sales team with real-time "battle cards" during live negotiations.

Finance

Move from backward-looking accounting to forward-looking strategy. This course focuses on using AI for real-time financial health monitoring, risk assessment, and automated reporting.

Human Resources

Streamline the "Human" in Human Resources. Learn to leverage AI to find the best talent, automate onboarding, and monitor employee engagement without losing the personal touch.

Cost of tuition

Learn more about the program offering and the cost of tuition in the school catalog:

Studio Access

All students and graduates get unlimited access to our labs and studios.

  • Strategic AI Mentorship: Learn from instructors who move beyond theory to practical application. Our experts have active experience integrating Artificial Intelligence into core business departments to drive growth and operational efficiency.
  • Professional AI Tech Stack: Master professional-grade GenAI, machine learning platforms, and automation software rather than basic consumer-level tools. Gain hands-on experience with the technical stack required to build and deploy custom AI workflows.
  • Collaborative Innovation Labs: Work alongside a cohort of business leaders to solve real-world organizational challenges. In our collaborative lab environment, you will design and develop automated solutions for prospecting, customer support, and data analysis in real time.
  • Live Automation Deployment: Gain real-world experience by building and operating functioning AI tools. From automated document generation to real-time business intelligence interfaces, you will deploy live solutions that provide immediate insights and ROI for your organization.

Certificate of Completion

Proudly presented for completing a course or program.

Reference Manual & LMS Access

Get a preview of class content by registering using the link below.

Schedule a meeting

AI for Business Broadcasting Creative Animation Digital Marketing E-Commerce Filmmaking Graduates

See more graduates on our Alumni Yearbook page:

Labs + Workshops

Hands on learning professional equipment industry software assignments workflows recording studios

Feel right at home inside a recording booth, directing a film shoot or opening professional edition software. Practice on campus guided by professional instructors and master the skills needed to succeed in today’s media industries.

Radio CLT

Click below to listen to the school’s radio, broadcast live from the campus in Ballantyne.

© 2023 The Media Arts Center Programs are avocational: designed for recreational, self improvement, or continuing education of occupationally qualified individuals. Avocational programs do not fall under board of education oversight. 

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School Catalog

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