• Class 7: Foundations of Social CRM: Understanding Customer-Centric Strategies.
  

  • Project: Develop a customer persona for a chosen brand and outline their social media journey and needs.

Class 8: Building and Engaging Your Social Media Community.

• Project: Create a social media community engagement plan for a brand, including strategies for content, interaction, and community growth.

• • Project: Conduct a social listening exercise for a brand and analyze the sentiment and key themes emerging from the data.

• Project: Research and compare different social CRM tools, recommending the best option for a specific business based on its needs and goals.

• Project: Design a personalized customer journey map for a specific product or service on social media, focusing on key touchpoints and tailored interactions.

• Project: Develop a social CRM performance measurement framework with relevant KPIs and reporting metrics for a chosen brand.

Course Description: Explore the world of social media advertising and learn how to create and manage effective campaigns.

Classes:

• Class 13: Introduction to Social Media Advertising: The Paid Social Landscape.

  • Project: Choose a brand and a specific marketing objective. Identify and justify the most suitable social media platform(s) for their advertising campaign based on audience and goals.

• Class 14: Targeting and Audience Segmentation for Social Ads.

  • Project: For the brand chosen in Class 7, define three distinct target audience segments for a specific product or service, outlining their characteristics, online behavior, and platform preferences.

• Class 15: Creating Compelling Social Media Ad Creatives and Content.

  • Project: Develop ad creatives (image and text copy) for a specific social media platform and target audience segment, aligning with a defined marketing objective. Justify your creative choices based on platform best practices and audience insights.

• Class 16: Social Media Advertising Campaign Planning and Budgeting.

  • Project: Create a basic social media advertising campaign plan for a product launch, including campaign objectives, target audience, platform selection, budget allocation, and key performance indicators (KPIs).

• Class 17: Monitoring, Analyzing, and Optimizing Social Ad Performance.

  • Project: Analyze a provided sample social media advertising campaign performance report. Identify key insights, suggest optimization strategies based on the data, and recommend adjustments for future campaigns.

• Class 18: Advanced Social Media Advertising Techniques and Future Trends.

  • Project: Research and present a report on an emerging trend or advanced technique in social media advertising, analyzing its potential impact and application for businesses.

• Class 19: Building Your Digital Media Portfolio: Showcasing your skills and projects effectively.
  
  • Project: Develop a professional online portfolio website.
• Class 20: Personal Branding and Online Presence: Creating a strong online presence and building your professional network.
  
  • Project: Develop a personal branding strategy and optimize your social media profiles.
• Class 21: Freelancing and Entrepreneurship in Digital Media: Building a successful freelance career or starting your own business.
  
  • Project: Develop a business plan or freelance proposal for a digital media project.
• Class 22: The Business of Digital Media: Understanding copyright, licensing, and legal considerations.
  
  • Project: Research and present on copyright laws and licensing options for digital media content.
• Class 23: Career Paths in Digital Media: Exploring different career options and industry trends.
  
  • Project: Attend a networking event or conduct informational interviews with digital media professionals.
• Class 24: The Future of Digital Media: Analyzing emerging trends and preparing for the future of the industry.
  
  • Project: Group discussion and presentation on the future of digital media and its impact on society.