Content that converts
When it comes to creating content, a common mistake is to focus entirely on the product or service itself. We detail its features, its benefits, and what it’s supposed to do. But as a recent video from our Digital & Social Media Marketing School highlights, this approach misses a crucial point.
The real goal of your content is not to talk about your product; it’s to focus on the person who will be using it.
Think about it this way: if you’re trying to sell a car, the content shouldn’t just be about the car’s horsepower or fuel efficiency. It should be about the person driving the car. How does it make their commute easier? How does it help them feel safe? How does it fit their lifestyle?
By shifting your focus to the user and their specific needs, you create content that is not only more engaging but also more effective. It connects with your audience on a personal level and provides real value, making your message resonate far more deeply.
To learn more about this and other digital marketing strategies, check out our Digital & Social Media Marketing School at Media Arts on Site.
