Beyond the Boost Button: Unlocking the Power of Meta Ads Manager
The simple “boost post” button on Facebook and Instagram is a familiar sight for many business owners. It promises an easy way to get more eyes on a piece of content, and for a quick, low-stakes push, it can be effective. However, this feature is merely the tip of the iceberg in Meta’s advertising ecosystem. […]
Heading Tags vs. Font Size: What Really Matters for SEO?
When you’re creating a web page or a blog post, you have two options for making a title stand out: you can use a design tool to make the text big and bold, or you can select a “Heading” style, like Heading 1 or Heading 2. So which one is better for SEO? The short […]
The Story of Alicia Grant, Esq.
Alicia Grant had practiced corporate law for nearly a decade at one of the top firms in Charlotte. She specialized in business formation, contracts, and dissolutions, but in the big office, she often felt like just another cog in the wheel. She loved helping entrepreneurs bring their visions to life, but her firm’s workload was […]
Focus on the User, Not the Product
Content that converts When it comes to creating content, a common mistake is to focus entirely on the product or service itself. We detail its features, its benefits, and what it’s supposed to do. But as a recent video from our Digital & Social Media Marketing School highlights, this approach misses a crucial point. The […]
From “Okay” to “Cinematic”: A Guide to Professional Color Grading
This guide will walk you through the key steps to elevating your video production, from camera setup to post-production color grading. Whether you’re a beginner or have some experience, these techniques will help you transform your footage. 1. Dialing in Your Camera Settings Before you even think about editing, you need to ensure your camera […]
Final Four Tickets to the American Film Market
An announcement for students of the summer film program: only four tickets remain for the American Film Market (AFM) in Los Angeles. This unique opportunity, which includes airfare, is now available on a first-come, first-served basis. For Those Considering Enrollment: The inclusion of a ticket and airfare to the American Film Market is a testament […]
The Case for Corporate Social Media Training
In the business world, a strong social media presence is essential. However, many companies struggle with how to use it effectively. Corporate social media training addresses this challenge by equipping your employees with the skills they need to succeed online. This is about a strategic approach to business growth. What Training Achieves Implementing a social […]
Calling all Filmmakers: An Invitation to the American Film Market
What is AFM? The American Film Market is a premier global film industry marketplace, not a film festival. Its primary focus is on the buying, selling, financing, and distribution of films—the real business that powers the global cinematic economy. In 2025, the event will take place from November 11–16 at the new Fairmont Century Plaza […]
How Did They Get a Camera Up There? – Behind Filming”Free Solo”
The documentary “Free Solo” captured Alex Honnold’s historic climb of El Capitan without ropes. But beyond the climb itself, this film is a masterpiece of cinematography and production. Filmmakers Chai Vasarhelyi and Jimmy Chin faced immense challenges to bring this story to the screen. Let’s look at how they did it. The Unseen Set: El […]
Sound It Out: Unlock the Power of Audio Storytelling
Have you ever noticed how a great song can instantly change your mood, or how a captivating podcast can make a long drive fly by? That’s the unique power of audio! When you strip away the visuals, something amazing happens: your imagination kicks in, creating a truly personal and memorable experience. Here’s why audio storytelling […]