The Education Trap – Degree Reclassification
The education system offered a trade: borrow money, get “professional” status. But the math has changed. Across North Carolina, art and media departments are closing. It looks like a shift in taste, but it’s actually a shift in regulation. It is called the Department of Education degree reclassification. The government is downgrading “professional” degrees. Loan […]
Simple SEO Fundamentals
SEO (Search Engine Optimization) is just a fancy term for making your website easy for search engines like Google to understand. The goal is simple: when someone searches for a topic you cover, your website shows up near the top. Here are the five basic things you need to do: 1. Keyword Research: What People […]
Videogames Need Creatives: How Arc Raiders Took Over
The development of the game ARC Raiders by Embark Studios shows exactly why making a modern video game needs a lot of different creative jobs working together. Just like a TV show, or a sports broadcast, videogames have thousands of moving parts. Sometimes these parts even look unrelated, and can take years to assamble into […]
Why Modern Broadcasting and Filmmaking Demands Media Mastery
The dream of working in broadcasting or filmmaking often conjures up images of being behind a high-end camera, directing a scene, or delivering the news live on air. While those roles are central, the truth is that the modern media landscape requires professionals to be far more than just skilled operators or on-screen talent. To […]
A Simple Guide to Community Tools for Media Professionals
This guide is for content creators and aspiring media professionals. It outlines the core purpose and best uses of Reddit and Discord for building a community. REDDIT: The Content Billboard Use your Subreddit (or relevant niche Subreddits) as your public-facing, search-friendly marketing arm. Goal Strategy Why It Works New Viewer Hook Native High-Value Clips. Don’t […]
The Writer’s Room – Excerpt From Seth Godin
Discover how tech defines the modern ‘writer’s room’ and why technology should amplify human judgment in the creative process.
Portfolio vs Resume
Forget the old notion that a career in media requires four years in a traditional university and a mountain of debt. The job market has changed: what truly matters is your portfolio and the demonstrable, hands-on skills it proves. A hiring manager asks “Can this person step in and create high-quality, professional content today?” Your portfolio is the only document […]
Strategic Marketing: How a Student Targeted a Niche Financial Market
The student identified a critical gap in the financial planning industry: while many in the field spoke Russian, almost none were effectively marketing to the Russian-speaking community in their language. Success required a strategy that accounted for the community’s financial readiness and unique cultural perceptions. To execute this, the student enrolled to the Digital Social […]
Stop Scrubbing Through Videos
Stop dragging that timeline cursor back and forth! You know the feeling: you need one small piece of information hidden inside an hour-long video. It’s frustrating. Gemini in Google Drive is here to rescue your time. It lets you skip the tedious playback and just ask your video files questions. Gemini processes the video content […]
4 Science Breakthroughs Thanks To Creativity
Great Ideas That Changed Science Science is full of amazing discoveries, but some of the most profound ideas represent a fundamental leap in how we think, completely changing our understanding of the world. These moments of true creativity are what move science forward, and here are a few of the best examples. The Secret Shape […]