AI for management sales operations administration business owners
AI for Business School Onsite
Program Structure:
- Duration: 24 classes, 12 scheduled labs – 108 total session hours
- Format: Interactive classroom sessions with a mix of lectures, discussions, case studies, guest speakers (successful small business owners using AI), and project work. Emphasis on peer learning and sharing.
- Courses: 4 core courses, 6 classes each on Tuesdays and Thusrdays
- Start Date: January 27th 2027
- End Date: April 16th 2027
- Time: 9am – 12pm | Tue + Thu
Cost of tuition
Learn more about the program offering and the cost of tuition in the school catalog:
What you'll Learn
1. AI for Marketing
2. AI for Finance
3. AI for Human Resources
4. AI for Sales
1. AI for Marketing
- Course Description: This course focuses on how AI can revolutionize marketing strategies, automate content creation, and drive customer acquisition for businesses of all sizes.
- Classes:
- Class 1: Demystifying AI for Marketing: Understanding the generative AI landscape, dispelling myths about AI-generated content, and identifying brand growth opportunities.
- Project: “Marketing AI Audit” – Identify 3 specific manual marketing tasks in your business (e.g., blogging, ad copy, SEO) where AI could be implemented.
- Class 2: AI for Content & Creative Production: Automating high-quality copywriting, optimizing visual brand assets, and saving time on creative workflows with tools like Midjourney or Canva AI.
- Project: Generate a multi-platform content calendar and a set of branded social media graphics using generative AI tools.
- Class 3: AI-Driven Lead Generation & Outreach: Leveraging AI for personalized email campaigns, automated LinkedIn outreach, and high-conversion landing page optimization.
- Project: Create an automated “cold outreach” sequence using an AI writing assistant to personalize messages for a specific target audience.
- Class 4: AI for Social Media & Community Management: Using AI for trend prediction, sentiment analysis, and automated engagement to build a loyal online presence.
- Project: Use an AI social listening tool to analyze competitor mentions and draft 5 “real-time” response templates for your brand.
- Class 5: AI for Performance Marketing & Ads: Optimizing digital ad spend, A/B testing headlines at scale, and using AI to predict which marketing channels will yield the highest ROI.
- Project: Build a “Hyper-Targeted Ad Campaign” strategy including AI-optimized headlines, descriptions, and audience segments.
- Class 6: The Future of the AI-First Marketer: Adapting your brand strategy to the changing landscape of AI search (SGE) and the shift from traditional SEO to AI optimization.
- Project: Implement an automated content funnel for your social media.
- Class 1: Demystifying AI for Marketing: Understanding the generative AI landscape, dispelling myths about AI-generated content, and identifying brand growth opportunities.
2. AI for Finance
- Course Description: This course focuses on how AI can modernize financial management, automate accounting workflows, and provide predictive insights for smarter capital allocation.
- Classes:
- Class 7: AI for Real-Time Financial Oversight:Moving beyond static spreadsheets to automated bookkeeping, real-time expense tracking, and AI-categorization of transactions.
- Project:“The Smart Audit” Use an AI-powered expense tool to scan receipts and automatically categorize a month of business transactions.
- Class 8: AI for Predictive Budgeting & Forecasting: Using machine learning to move from “historical” reporting to “predictive” planning based on market trends and internal data.
- Project: Build a 12-month cash flow forecast using an AI financial modeling tool (e.g., Jirav or Finmark) to identify potential dry spells.
- Class 9: AI for Intelligent Accounts Receivable & Invoicing: Automating the “chase” for payments with smart reminders and using AI to predict which clients are likely to pay late.
- Project: Set up an automated AI-driven dunning sequence (smart reminders) for a mock list of overdue accounts to improve collection speed.
- Class 10: AI for Fraud Detection & Risk Management: Implementing AI patterns to recognize anomalies in transactions, prevent cyber-fraud, and assess the risk of new business investments.
- Project: Conduct a “Risk Simulation” Use an AI tool to analyze a dataset for anomalies or duplicate invoices that would typically go unnoticed.
- Class 11: AI for Tax Optimization & Compliance:Leveraging AI to stay updated on changing tax laws, identify missing deductions, and ensure regulatory compliance without manual research.
- Project:Use an AI tax-assistant to scan business expenses and flag at least 5 potential tax-deductible items specific to your industry.
- Class 12: The AI-Driven CFO Strategy: Shifting the role of finance from “number cruncher” to “strategic advisor” by using AI to guide major investment decisions and growth scaling.
- Project: Create a “Capital Allocation Plan” for your business’s next quarter based on AI-generated insights regarding ROI and overhead trends.
- Class 7: AI for Real-Time Financial Oversight:Moving beyond static spreadsheets to automated bookkeeping, real-time expense tracking, and AI-categorization of transactions.
3. AI for Human Resources
- Course Description: Discover how AI can assist with HR tasks, even in small businesses with limited staff, to automate recruitment, enhance culture, and streamline employee management.
- Classes:
- Class 13: AI for Smarter Hiring: Streamlining recruitment, screening candidates, and using AI to write unbiased, high-performance job descriptions.
- Project: Use an AI-powered resume screening tool to evaluate and rank candidates for a hypothetical key position in your company.
- Class 14: AI for Automated Onboarding & Training: Creating personalized learning paths, generating onboarding handbooks, and using AI “Mentors” to answer new hire FAQs.
- Project: Build an “AI Onboarding Assistant” (using a custom GPT or knowledge base) that answers 10 common questions for new employees.
- Class 15: AI for Boosting Employee Engagement: Using AI for sentiment analysis in internal communications, feedback loops, and creating a proactive, positive work environment.
- Project: Research and present an AI tool (like Lattice or Culture Amp) that uses pulse surveys to predict and prevent employee burnout.
- Class 16: AI for Dynamic Performance Management: Tracking progress in real-time, setting automated goal reminders, and using AI to draft constructive, data-backed performance reviews.
- Project: Develop a basic framework for using AI to summarize weekly employee check-ins into a monthly performance report.
- Class 17: AI for Workforce Planning & Retention: Using predictive analytics to identify turnover risks and automating the management of remote teams and freelancers.
- Project: Use an AI tool to map out a “Skills Gap Analysis” for your current team to identify what roles you need to hire for next.
- Class 18: The Ethics of AI in People Management: Ensuring fairness, transparency, and data privacy while maintaining a human-centric culture in an automated workplace.
- Project: Group discussion: Designing an “AI Code of Ethics” for your business to ensure AI tools don’t introduce bias into the promotion or hiring process.
- Class 13: AI for Smarter Hiring: Streamlining recruitment, screening candidates, and using AI to write unbiased, high-performance job descriptions.
4. AI for Sales
Course Description: This course focuses on how AI can revolutionize your sales pipeline, automate high-touch outreach, and provide the predictive insights needed to close complex deals faster.
Classes:
- Class 19: AI-Powered Prospecting & Lead Scoring: Using AI to move past cold-calling by identifying “high-intent” leads and automatically ranking them based on their likelihood to buy.
- Project: Use an AI prospecting tool (like Apollo.io or LinkedIn Sales Navigator) to generate a list of 20 “Ideal Customer” leads with verified data.
- Class 20: AI for Personalized Outreach at Scale: Crafting hyper-personalized emails and LinkedIn sequences that reference specific prospect news, triggers, and pain points automatically.
- Project: Create a 3-step automated “smart-sequence” using an AI writing assistant that adapts the tone based on the prospect’s industry.
- Class 21: AI as a Negotiation Co-Pilot: Using AI to role-play objections, analyze transcripts for “buying signals,” and prepare “win-win” offer structures before the meeting.
- Project: Run a “Negotiation Simulation” with a custom AI bot to practice overcoming your most common sales objection (e.g., “Your price is too high”).
- Class 22: Conversational Intelligence: Leveraging AI to record, transcribe, and analyze sales calls to identify why deals stall and what top-performers are saying differently.
- Project: Use a tool (like Gong or Fireflies.ai) to transcribe a mock sales call and have the AI identify 3 “missed opportunities” in the conversation.
- Class 23: Predictive Sales Forecasting: Moving from “gut feelings” to data-driven revenue targets by using AI to analyze pipeline health and historical win rates.
- Project: Build a “Deal Health Dashboard” that flags which current sales opportunities are at risk based on recent engagement patterns.
- Class 24: The Future of the AI Sales Force: Integrating “Digital Workers” into your CRM to handle admin tasks so you can focus 100% on building human relationships.
- Project: Integrate AI agents to your CRM workflows.
- Class 19: AI-Powered Prospecting & Lead Scoring: Using AI to move past cold-calling by identifying “high-intent” leads and automatically ranking them based on their likelihood to buy.
Key Outcomes:
- Gain a comprehensive understanding of AI tools and techniques.
- Develop strong creative thinking and problem-solving skills.
- Design and build your own AI tools.
- Identify and exploit business opportunities with AI.
- Be prepared to thrive in the dynamic and ever-evolving world of AI.
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