Skills First
Years ago, the most influential people in education were the gatekeepers of the four-year degree. It is easy to picture a university dean holding the keys to a career, but the world has moved on. These gatekeepers saw how industry was changing and pushed for more years of study and higher tuition. The story of […]
The $0 Hack for Professional Audio
Many people think they need a expensive microphone to start a podcast or a broadcasting career with professional audio. They spend hundreds of dollars on gear only to find that their recordings still sound “hollow” or “echoey.” The truth is that your room matters more than your microphone. The Problem: Room Reflection When you speak, […]
Why “Good Enough” Media is Losing Its Value
Gone are the days of viral grassroots/independent content on youtube. And not because there’s no more creative people, it’s because the internet is now a gigantic billboard that rewards professional audio and video. In 2026, the barrier to entry for creating content has effectively vanished. Almost everyone has a high-definition camera in their pocket and […]
The Economics of Professional Streaming
The barrier to entry for live streaming is low, but the barrier to profitability is high. Most people start with a basic webcam and a microphone, yet the streamers who reach the top tier of the industry often share a common trait. They stop treating their channel like a hobby and start treating it like […]
More than just a radio board
From top-tier podcasts to high-end social media content and audiobooks, the demand for professional audio engineering has never been higher. As of 2026, the global podcast market is valued at approximately $39 billion, with over 150 million monthly listeners in the United States alone. This growth has created a consistent need for technical specialists who […]
The Invisible Producers: The World of Corporate Live Streams
As businesses shift toward remote work and global digital engagement, they have essentially become their own media networks. This has created a massive demand for professionals who understand the technical side of production but have no desire to be on camera. When most people think of a broadcast control room, they imagine a local news […]
From the (fan)Stands to the Studio
If you spend your weekends analyzing camera angles or wondering how a sideline reporter always gets the perfect soundbite, you are already thinking like a broadcaster. Transitioning from a fan to a professional is about learning the technical “why” behind the “how.” It is a practical career path for anyone who loves the energy of […]
Being a sports fan is only the first step. (To a sports media career)
Moving from the couch to the broadcast booth is about shifting from watching the game to building it. You don’t need to be a tech wizard to start; you just need to be a fan who wants to know how the “magic” happens. Here are a few ways to get your foot in the door […]
The End of an Era (Already?): OpenAI is Shutting Down Sora
OpenAI recently announced they are shutting down Sora, their text-to-video tool. It feels like it just got here, but the company is already pulling the plug on the app and their big partnerships, including that billion-dollar deal with Disney. OpenAI says they need to focus their energy and computing power on other things like robotics […]
No one will ask about your degree (on set)
In the world of professional media, the first thing you will notice is a lack of conversation about college. In thousands of production meetings and on-site shoots taking place today, almost no one is asking for a degree. Clients and creative directors are not looking for a transcript. They are looking for a link to […]